One definition of the funnel the whole team reads.
Two people measure activation two ways and the roadmap meeting becomes an argument about the numbers instead of a decision about the product. The disagreement is rarely about the data — it is about whose definition of the step everyone is looking at.
Capabilities
4 capabilities, and the mechanics behind each one.
Every one of these is a screen in the product today — not a roadmap item.
01
Mappings
Name the pages once. Every surface reads that name.
Mappings
Name the pages once. Every surface reads that name.
A page and screen taxonomy the whole workspace shares, so a funnel, a comparator and a heatmap are all talking about the same checkout rather than three regex patterns three people wrote separately.
Highlight
AI proposes the rules and the zones; preview returns an editable draft and persists nothing until you agree with it.
What your team gets
The modules your team works in.
Mappings
The shared page and screen taxonomy every analysis surface reads, with AI-proposed rules you edit before anything is saved.
Explore MappingsSegments
Validated, workspace-wide audience definitions, quantified before they are saved so nobody plans around a cohort of forty.
Explore SegmentsConversion Funnels
Build, trend and compare funnels, with an AI read of the step that dropped stored against the funnel rather than lost after the meeting.
Explore Conversion FunnelsReports & Alerts
The generated Experience Report as a PDF, plus threshold and anomaly alerts routed to the channel your team already reads.
Explore Reports & AlertsShared ground
The Monday number everyone quotes.
When the taxonomy, the segments and the dashboard are workspace-wide, the number in the standup is the same number in the board pack. Nobody rebuilds it in a spreadsheet on the way, and nobody has to reconcile two versions of it in the meeting.
One taxonomy
Checkout means the same set of pages to the funnel, the comparator and the heatmap.
One segment library
Validated definitions shared across the workspace rather than re-derived per person.
One dashboard
Unique names per workspace — there is exactly one 'Activation' and everyone means it.
One artefact out
The Experience Report PDF, for everyone who will never open the product.
Workspace definitions
ExampleTaxonomy
Shared
read by every analysis surface
Segments
Quantified first
population before save
Dashboards
Workspace-wide
unique name per workspace