AI & Activation
Answer them inside the product.
Finding the friction is half the job. Publish a banner, a modal or an inline message to exactly the audience that hit it — on web, iOS and Android — without shipping a release to do it.
In-app Nudges
Winter release announcement
Draft setup: Banner · Event trigger
Version 4
2d ago
Planned maintenance
Draft setup: Banner · App open
Version 2
6d ago
Welcome message
Draft setup: Modal · Route rule
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Delivery summary
Read-only lifecycle totals from the selected project.
IMPRESSIONS
12,480
ACTIONS
2,317
COMPLETIONS
1,904
DISMISSALS
806
UNIQUE SUBJECTS
9,142
RENDER FAILURES
12
Backend window: 2026-07-06 to 2026-08-05
Three formats
A banner for something everyone should know, a modal for something they must act on, an inline message for something that belongs to one part of the screen.
To the right people
Target by behaviour, page, screen or cohort, so the message reaches the people it is about and nobody else.
Without a release
Change the copy, the audience or the timing without a deploy — and on mobile, without waiting on an app store review.
What In-App Messages does
Compose it
The formats that fit inside a product without hijacking it.
- Banners, modals and inline messages
- Web, iOS and Android from the same SDK
- Styled to match the product rather than bolted on top of it
Aim it
Targeting driven by the same behavioural data the rest of the platform reads.
- Target by page, screen, behaviour or cohort
- Control frequency so one message does not become a nuisance
- Schedule a start and end rather than remembering to turn it off
Change it
The reason to have this at all is that the message is wrong the first time.
- Edit copy and audience without a deploy
- No app store review cycle for a wording change on mobile
- Stop a message immediately if it lands badly
Better with the rest of it
Every module reads the same identity, events and sessions, so an investigation that starts here does not have to be rebuilt to continue somewhere else.
Frequently asked questions
Do I need to ship a release to change a message?
No. Copy, targeting and scheduling are managed from the dashboard and take effect without a deploy — which on mobile also means without an app store review.
Can I stop the same person seeing it repeatedly?
Yes. Frequency is capped per message, so a nudge that has already been seen and dismissed does not keep reappearing.
Does it measure whether the message worked?
It reports delivery and interaction with the message itself. It does not attribute a change in retention or conversion to a specific nudge — there is no lift attribution built, and we would rather say so than imply otherwise.